Kenshoo and Oath recently announced a new integration with Yahoo Gemini that will enable marketers to manage their native advertising campaigns in addition to their search campaigns. According to a blog post, Shahar Erez, Kenshoo's SVP, Chief Product Officer said, "Advertisers want the type of engagement you can get from a native publisher. You want to market natively, you want to use their signals, and you want data accuracy. When we examined the emerging opportunities, Oath really stood out — rooted in the innovation of Yahoo, with the real estate available from AOL, all under the roof of data provided by Verizon. Oath is built with a unique set of assets and a rich inventory of ad formats that we think are going to work extremely well for advertisers looking to extend reach and increase the quality of the consumer experience."